Stage 1: Definition Of Project Objectives

The success of any research project depends upon the correct definition of essential project objectives. Prior to moving forward with a project, The Dohring Company personnel ensures that they completely understand the client's objectives for the research. What the client specifically wants to accomplish, what information is most vital to his or her needs, and any special issues to be addressed are carefully reviewed. This thorough definition of objectives allows the company to obtain the most valuable and useful results.

Stage 2: Determination Of The Appropriate Direction And Methodology To Accomplish The Objectives

During this stage, the sampling techniques and research methodology are designed to the client's satisfaction. The company's extensive in-house capabilities provide a comprehensive set of options to satisfy the most exacting specifications.

Stage 3: Questionnaire Development

Questions are carefully designed by experienced research professionals in order to achieve the precise objectives of the project. The wording and phrasing of each question is carefully constructed to assure optimum results. These questions are then presented for client review and approval.

Stage 4: Pre-Testing And Fine Tuning

At this stage all questions are thoroughly pre-tested to verify reliability. The wording, sequencing, and effectiveness of the questions are carefully assessed. Refinements are made as needed to assure complete validity and reliability of the client's results.

Stage 5: Data Collection

In conducting Internet research, questions are answered directly by the respondents and therefore no training of interviewers is required. The setup and layout of the survey is of great importance in this case, since it is self-administered by respondents. Our professionals take great care in presenting the questions in a user-friendly format, both technically and visually, while at the same time building into the survey complex skip patterns and other fundamental research requisites behind the scenes to maintain the integrity of the research process. In addition, surveys can be password protected to ensure only the correct respondents can access any online survey. Vanishing passwords are also available to safeguard against the same respondent taking the same survey multiple times.

Stage 6: Coding, Data Entry, And Tabulation

Survey responses are carefully coded, entered, and tabulated using state-of-the-art techniques. The level of technical detail is determined by the client's research needs. Using advanced statistical analysis software, experienced staff can provide anything from basic tabulation to more complex statistical analysis.

Stage 7: Analysis

At this stage, the tabulated data is analyzed and evaluated to reveal characteristics and applications relevant to the client's project objectives. A wide range of analysis is available - from a basic summary of the findings to more sophisticated statistical analysis and reporting.

Stage 8: Comprehensive Written Reporting

The company's reports are designed to emphasize significant findings in an understandable format. Even the results of more complex statistical analysis are presented in a clear, concise manner. The company's customized reporting emphasizes usable, meaningful results. Graphs and charts are available to enhance the overall understanding and usefulness of the findings.

Stage 9: Presentation Of Final Results

An experienced professional then personally presents the final report to the client. The study, including the company's recommendations for its implementation, is thoroughly reviewed with the client to assure his or her complete understanding of the results.

Following these procedures, each research project is customized to meet the specific objectives of the client, taking into account the many variables of project type, size, scope and methodology most appropriate for the project.