SatisfactionSurveys.com
is a division of The Dohring Company, Inc. It was listed as one
of the top 100 market research firms in North America on Advertising
Age magazine's 1999 list of the largest research companies in the
country.
Since the firm's beginnings in 1986, it has conducted more than
4,000 custom market research studies for leaders in the sports,
entertainment and automotive industries; financial and health
care services; retail merchandising; as well as for many other
businesses and organizations, including government agencies, in
all 50 of the United States and Canada.
The Dohring Company is frequently consulted and quoted by leading
publications as well as by the world's most respected news organizations
including ABC-TV News, Advertising Age magazine, ADWEEK, American
Demographics, Atlanta Journal-Constitution, The Associated Press,
Automotive News, Bloomberg Business News, Boston Globe, CBS-TV
News, Chicago Sun-Times, Chicago Tribune, CNN, CNNfn, Denver Post,
Detroit Free Press, Detroit News, Dow Jones Newswire, Los Angeles
Times, Miami Herald, Money magazine, NBC-TV News, (New York) Daily
News, Newsday, Philadelphia Inquirer, Quirk's Marketing Research
Review, Reuter's Business Report, San Francisco Chronicle, San
Jose Mercury News, St. Louis Post-Dispatch, Dallas Morning News,
The Globe and Mail, New York Times, Washington Post, USA Today,
Wall Street Journal and others throughout North America.
Services Offered
The Dohring Company specializes in customized primary research.
That is, we tailor our services for each client on a personalized
basis to ensure that information is obtained from the preferred
population. Utilizing advanced research techniques and our proprietary
survey design and panel management software, we ensure that your
research matches your needs by targeting specifically the group
you are most interested in.
The Dohring Company employs several different methods in obtaining
such information from respondents. Some of the survey and opinion
gathering methods used by the company include:
- Web-based surveys
- Online focus groups
- Research panels designed exclusively for your organization
After the survey data is collected using one or a combination of
the above methods, it is processed, tabulated and analyzed. A clear
and concise report is then written which summarizes and highlights
the important research findings. The report is presented to the
client along with recommendations of how to best use the findings
to meet the client's objectives for the project.
The following areas of interest are most commonly addressed for
our clients:
- Advertising effectiveness
- Advertising content
- Public opinion research
- Website concepts
- Tracking evaluations
- Product evaluation testing
- Customer profiling
